Our journey started in 2008 as a partnership company named “Golden Sparrow Corporation” with an objective to become the major player in innerwear and accessories retailer in India. The first store ( Jockey Exclusive store ) was opened in Kolhapur in Dec 2008 and then there was no looking back. Having started with a team of just 4 dedicated employees, today the team strength is around 100 employees working in 17 stores across Maharashtra.

Each milestone in our 12 years’ journey and the growth of the company has been possible because of a team of highly dedicated and motivated employees. We firmly believe that it is the best of class service and the excellent ambience that we provide to our customers at each store is one of the key factors of our journey so far.

In 2015, the company changed from a partnership firm to a private limited company named “BODY BASICS RETAIL PVT. LTD.” registered under the Company Act of 1956. The chain of stores are operated under the name “BODYBASICS”.