Body Basics Retail Private Ltd. is a chain of premium multi brand retail stores in Maharashtra, which endeavours to provide a one stop shop for inner-wear, leisure wear and sportswear for men as well as women. Blending style with comfort, we remain committed to catering all the inner wear, leisure wear and sportswear needs of our customers. Fun or functional, naughty or elegant, sporty or trendy – you will find it all at our stores.
The company believes in maintaining brand integrity through the elaborate operational procedures, practicing business ethics and giving exceptional service to the customers. We understand the consumer’s needs and provide merchandise that best suits their needs. Our endeavour is to always keep up with the ever-changing consumer tastes.
The Company was set up in 2008 as a partnership company named “Golden Sparrow Corporation” with an objective to become the largest innerwear and accessories retailer in India. The first store was opened in Kolhapur in Dec 2008 and then there was no looking back. Having started with a team of just 4 dedicated employees, today the team strength is around 120 employees working in 17 stores across Maharashtra. All the stores are company owned.
Each milestone in our 10 years’ journey and the growth of the company has been possible because of a team of highly dedicated and motivated employees. We firmly believe that it is the best of class service and the excellent ambience that we provide to our customers at each store is one of the key factors of our journey so far.
In 2015, the company changed from a partnership firm to a private limited company named “BODY BASICS RETAIL PVT. LTD.” registered under the Company Act of 1956, with two Directors on board, Mr. Manoj Thakur and Mr. Jairam Kulkarni, who are shareholders too. The chain of stores is operated under the name “BODYBASICS” & “BODYBASICS – SPORTSWEAR”.
Yet another milestone was achieved in 2018 as the company launched its own inhouse brand “AGUANTE.” The company aims to establish this brand as a sportswear brand and launch exclusive brand outlets of Aguante in near future. The inhouse brand is currently being sold through our retail chains.